Apple Unveils Spring iMacs; Lowers iMac and eMac Pricing

Apple Unveils Spring iMacs
Faster, DDR Memory, 4x SuperDrive & Lower Prices

CUPERTINO, California-February 4, 2003-Apple today announced its Spring
line of iMac computers, featuring two new models. The new 17-inch
widescreen model features a 1 GHz PowerPC G4 processor and 133 MHz system
bus; 256MB of Double Data Rate (DDR) memory; a faster 4x SuperDrive=81 for
playing and burning CDs and DVDs; and internal support for AirPort Extreme
and Bluetooth, for just $1,799 (US). The new 15-inch flat panel model
features an 800 MHz G4 processor and is now priced at just $1,299 (US)-$200
less than its predecessor. Apple also announced lower pricing on its line
of eMac=81 consumer and education computers.

“The 17-inch widescreen iMac is Apple’s top selling consumer desktop, and
we’ve just made it faster and more affordable,” said Greg Joswiak, Apple’s
vice president of Hardware Product Marketing. “Apple’s new iLife
applications are bundled with the new iMacs, making them perfect for
digital photography, music, moviemaking and DVD creation.”

Designed around an ultra-compact base, the iMac’s flat panel display
appears to float in mid-air, allowing users to effortlessly adjust its
height or angle with just a touch. The 17-inch widescreen and 15-inch flat
panel iMacs also offer two FireWire 400 and five USB ports for fast,
simple, plug-and-play connections to digital devices such as digital
cameras, DV camcorders and iPods.

The 17-inch widescreen iMac offers the latest in communications with
internal support for optional high-speed 54Mbps AirPort Extreme 802.11g
wireless networking, offering speeds up to five times faster than previous
wireless technologies, and optional internal Bluetooth for wireless
connectivity to a range of peripherals such as cell phones and PDAs.
Apple’s new iSync software is included, so customers can automatically
synchronize address books and calendars between Macs and Bluetooth capable
cell phones.

Created for education and consumers, the eMac features a 17-inch flat CRT
in a remarkably compact design. Starting at just $999 (US), the eMac is
Apple’s most affordable PowerPC G4 system, and the $1,299 (US) model is
Apple’s most affordable SuperDrive-equipped computer.

Both flat panel iMac models include Mac OS X “Jaguar,” Apple’s
next-generation operating system and Apple’s iLife=81 applications, an
integrated suite offering iTunes=81 3 for managing digital music, iPhoto=81 =
2
for organizing and sharing digital photos, iMovie=81 3 for digital
movie-making, and iDVD=81 3 for creating and burning Hollywood-style DVDs
(SuperDrive models only). Also included is a collection of productivity and
entertainment titles such as Quicken 2003 Deluxe, Microsoft Office v.X Test
Drive and World Book 2003 Edition.

Pricing & Availability
iMac and eMac desktops are available immediately through the Apple Store
(www.apple.com), at Apple’s retail stores and Apple Authorized Resellers.

The 17-inch widescreen flat-panel iMac, for a suggested retail price of
$1,799 (US), includes:

* a 1 GHz PowerPC G4 processor with Velocity Engine;
* a 4x SuperDrive DVD-R/CD-RW optical drive;
* an NVIDIA GeForce4 MX graphics processor with 64MB video memory;
* 256MB of DDR system memory;
* internal support for AirPort Extreme wireless networking and Bluetooth;
* an 80GB Ultra ATA hard drive; and
* Apple Pro Speakers.

The 15-inch flat panel iMac, for a suggested retail price of $1,299 (US),
includes:

* an 800 MHz PowerPC G4 processor with Velocity Engine;
* a 32x Combo DVD-ROM/CD-RW optical drive;
* an NVIDIA GeForce2 MX graphics processor with 32MB video memory;
* 256MB of system memory;
* internal support for AirPort wireless networking;
* a 60GB Ultra ATA hard drive; and
* Apple Pro Speakers.

The 17-inch flat CRT eMac, for a suggested retail price of $999 (US) include=
s:

* a 700 MHz PowerPC G4 processor;
* a Combo DVD-ROM/CD-RW optical drive;
* an NVIDIA GeForce2 MX graphics processor with 32MB video memory;
* 128MB of system memory;
* internal support for AirPort wireless networking; and
* a 40GB Ultra ATA hard drive.

The 17-inch flat CRT eMac, for a suggested retail price of $1,299 (US)
includes:

* an 800 MHz PowerPC G4 processor;
* a SuperDrive DVD-R/CD-RW optical drive;
* an NVIDIA GeForce2 MX graphics processor with 32MB video memory;
* 256MB of system memory;
* internal support for AirPort wireless networking; and
* a 60GB Ultra ATA hard drive.

Build-to-order options and accessories include additional memory, AirPort
or AirPort Extreme Card, AirPort Extreme Base Station, Bluetooth and the
AppleCare Protection Plan.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings.