Makers of music instruments and accessories are hoping that Apple, with its recently introduced GarageBand, can have the same energizing effect on their market that iTunes has had for recorded music. “For us, all of a sudden, music is the No. 1 priority of the company,” Rob Schoeben, Apple’s vice president of applications marketing, told Reuters. “We’re trying to be a part of the music evolution overall. In a digital environment, our iPods and iTunes are making people excited again about acquiring music. Now we’ve added musical creation to that lifestyle.”
