Danika Cleary, Apple’s iPod worldwide product marketing manager, talked about the pricing and size of the iPod mini in a Macworld UK interview. “We really do think the price is right, and that’s because of a couple of reasons. The first is: when you really look at the flash-based players on the market, for around $200 you can get one—but for just $50 more you can get 16 times the amount of music in a package that’s not much bigger than any of the top-selling players in that category,” Cleary said. “In terms of what people are buying, competing products are not really much smaller than the iPod mini—and in some cases they are larger than it. The size and capacity make iPod mini worthwhile.”
