FOR IMMEDIATE RELEASE

ADHOC: The Advanced Developers Hands On Conference
http://www.adhocconference.com/
Formerly MacHack

July 21-24, 2004 Dearborn, MI-

ADHOC Featured Speakers Announced!

The organizers of ADHOC (the conference formerly known as MacHack) are
pleased to announce that after an exhaustive search, we’ve found not one
but two featured speakers for this year’s Macintosh developer’s conference.
Attendees might be familiar with one or both of our speakers, but we can
certainly promise they’ll be enthralled, educated and entertained.

One of our featured speakers is Jordan Hubbard, Apple’s manager of the
Darwin (UNIX-based) core of Macintosh OS X. He’s famous for co-founding
the FreeBSD project and being an active contributor to the Open Source
community. His career focus pretty well mirrors the range of ADHOC,
cutting edge technology that can be used and expanded on by all.

Our official keynote speaker will be David Pogue, an author who gets
around. Not only is he the New York Times Technology Columnist and tech
expert for CBS News, but he is also responsible for a diverse series of
how-to books (over 3 million sold!) including the well-read “Missing
Manuals” series. He’s also an accomplished music composer and longtime
Macintosh aficionado.

While ADHOC encourages experienced and accomplished Macintosh developers to
lead technology sessions in their expertise, beginning Macintosh
programmers and students of all ages are also encouraged to attend, there’s
sessions geared to every level. Attendance to this conference is limited
to 400, and there are discounts off the Conference fee for registering
early (deadline is May 30th, 2004) and for leading a session (ADHOC is a
conference by developers and for developers). The early registration
deadline is fast approaching for this extremely worthwhile conference, so
ask your manager and/or take off time if necessary, get your name on the
list of confirmed attendees today! Check out the ADHOC website at
http://www.adhocconference.com for more information and to register
securely.

CONFERENCE REGISTRATION INFORMATION

For attendees, discounted registration is available for early action. Full
attendees can register for $500 online (before 05/30/04), a savings of $50
off the regular registration rate. Students can register at a discounted rate
which includes access to the entire conference as well as a special meal
package.

Total attendance is limited to 400. Student attendance is limited to 50.
More details are available on the conference Web site.

For general conference information,
Contact: Carol Lynn
mailto:info@adhocconf.com
c/o Expotech
1264 Bedford Road
Grosse Point Park, MI 48230