Electronic Arts, Apple and A&M Records today announced a partnership that marries one of the year’s biggest video games — The Urbz: Sims in the City — with one of the year’s hottest bands — The Black Eyed Peas. “Not only will the band be characters in the game and provide nine tracks re-recorded completely in Simlish — the game’s quirky language — but a special edition version of the game will include exclusive, never-released tracks from The Black Eyed Peas available via an iTunes download card. The card entitles consumers to receive three exclusive Black Eyed Peas songs. These songs include a never-before released English song, an exclusive Simlish track, and two versions of their top hit, ‘Let’s Get it Started’ — one in Simlish.”
