L-Soft’s LISTSERV Maestro Email Marketing Software Released Today for Mac OS X

Solution Provides Powerful Yet Easy Opt-in Email Campaign Management,
Tracking and Reporting

Bethesda, MD (September 8, 2005) — L-Soft, a leading provider of email
list management software since 1994, announced today the release of
LISTSERV Maestro for Mac OS X. Now businesses and organizations that prefer
the Mac operating system can employ LISTSERV Maestro to manage as well as
measure, track and report the results of their email communication
initiatives using the software’s simple, yet powerful Web interface.
LISTSERV Maestro for Mac OS X provides the same reliability and
functionality available on Linux and other UNIX systems.

“Building on the introduction of LISTSERV for Mac OS X in August, L-Soft is
pleased to now provide the Mac market with the option of choosing the
additional power, functionality and ease of use in LISTSERV Maestro. With a
minimal learning curve, email communicators and marketers can use LISTSERV
Maestro to create and send personalized email messages that truly engage
their audience through tailored content based on the individual
subscribers’ preferences,” said Eric Thomas, L-Soft CEO and founder and
creator of LISTSERV, the product that launched the email list management
industry in 1986.

For example, with LISTSERV Maestro, a travel company can send email offers
based on the subscriber’s city of residence, preferred type of holiday and
destinations the subscriber had previously explored by clicking on links in
the company’s e-newsletter. As a result, the messages are far more likely
to resonate with subscribers and, ultimately, to bring better results.

L-Soft is one of the first software solution providers to offer
Mac-compatible solutions for sophisticated, personalized opt-in email list
management, measurement and reporting. With today’s release, the entire
LISTSERV product line is now available for the Macintosh.

In addition to creating customized messages and follow-up communication
based on individual subscribers’ preferences and clicks on links, LISTSERV
Maestro’s workflow- oriented graphical interface guides users through each
step of the process — from message creation to response evaluation and
analysis. And unlike its competitors, LISTSERV Maestro supports four
options for open-up and click-through tracking, including blind, anonymous,
unique and personal, collecting a different degree of personally
identifiable information about recipients. This data, which is key to
tailoring follow-up communications, can then be easily converted into
real-time tracking reports as well as imported into third-party statistical
or spreadsheet software packages.

LISTSERV and LISTSERV Maestro are also available for the Windows and UNIX
(Linux and Solaris) operating systems. As a special offer for Mac users,
through October 2005, L-Soft will provide everyone who orders LISTSERV for
Mac OS X with maintenance a limited license of LISTSERV Maestro for Mac OS
X.

For additional product information, visit:
http://www.lsoft.com/products/maestro.asp
http://www.lsoft.com/products/maestro_mac.asp

For more information about the special offer, visit:
http://www.lsoft.com/products/maestro_mac_offer.asp

To download LISTSERV Maestro for Mac OS X, visit:
http://www.lsoft.com/download/maestro.asp

About L-Soft

L-Soft, which was incorporated in 1994, offers email list and opt-in email
marketing software and outsourcing services for managing email newsletters,
discussion groups and marketing campaigns. Recognized in 2004 as one of
Maryland’s top 50 fastest growing technology companies by Deloitte &
Touche, L-Soft’s products deliver about 30 million messages a day to more
than 110 million list subscriptions. For more information visit
http://www.lsoft.com or contact L-Soft via email at: info@lsoft.com or call
+1- 800-399-5449 or +1 (301) 731-0440.