Intel and MacTech Team Up

New MacTech Series: Optimizing and Peak Performance on Intel-based Macs
– MacTech’s team is working with Intel to provide “how-to” articles
– Exclusive series addresses real world issues beyond just going “Universal”
– Optimization, dual execution, vectorization, threading, and more!

May 31, 2006 — WESTLAKE VILLAGE, CA — MacTech today announced a new
exclusive article series to specifically address the needs of developers
looking to optimize their applications take advantage of Intel(r)’s
Core(tm) Duo processor-based Macs. The series will debut in the July 2006
issue of MacTech.

MacTech has a long history of columns that integrate the vast knowledge of
top engineers from top companies, including the Metrowerks: From the
Factory Floor, and Apple’s Inside Info, and most recently a new column with
Microsoft entitled “Mac in the Enterprise.”

MacTech’s team is working with Intel to provide real world, how-to
information and tips about optimizing applications for Intel
processor-based Macs. The series will address optimizing applications, peak
performance on each of the execution cores, Vectorization, as well as
threading and advanced optimization.

“Many developers have been able to take their applications Universal, and
that’s a good first step. The next step is to truly optimize applications
for the Intel-based Macs,” said Neil Ticktin, Publisher/Editor-in-Chief,
MacTech Magazine. “Who better to know about Intel optimization than Intel?
We’re excited about the prospect of combining MacTech’s how-to approach
with the incredible knowledge of these Intel engineers.”

Don’t miss out, subscribe today! New subscribers should sign up by June
15th to start with the July issue.

Those who are not already subscribers to the magazine are welcome to take
advantage of a special offer. Normally US$47 a year, receive just 6 issues
for $19.95 at http://store.mactech.com/intel (International delivery is
only US$44.95, Canadian delivery for just US$25.95).

About MacTech Magazine:

MacTech Magazine has been supporting the Macintosh technical community
since 1984, providing the reviews, technology overviews, conference
reports, and monthly columns by experts in Macintosh technology. MacTech
Magazine is for anyone that wants to know what’s under the hood.

Whether an IT Pro, tech, system administrator, programmer, web developer,
consultant, or just the type of person that wants to know what’s under the
hood, MacTech has something to offer. MacTech is already read every month
by tens of thousands of technical readers: the very heart and soul of the
Macintosh technical community – the most influential part of the Mac market.

For additional information on MacTech Magazine, or for more information on
subscriptions, please visit the web site at https://www.mactech.com,
mailto:info@www.mactech.com or call 877-MACTECH, or 805-494-9797.