Dr. Pepper today today announced a new branded game for the iPhone Safari browser. Developed by Imaginuity New Media, the game will follow the popular “match three” format that online gaming fans have used for years. Unlike other games, the Dr Pepper game will not be affected by iPhone software updates, as it is accessed via the Safari browser. Consumers will not be required to download the new game — gamers can gain access by simply browsing www.drpepper.com or going directly to the game at www.drpepper.com/matchcaps. Dr Pepper plans on converting the game for download to the iPhone once the developer kit is made available in the spring.
