Twentieth Century Fox & Apple Introduce iTunes Digital Copy
DVDs Include Free Copy of Movie for iTunes
MACWORLD SAN FRANCISCO–January 15, 2008–Twentieth Century Fox and Apple
today announced Digital Copy for iTunes, which provides customers who
purchase a DVD with an additional Digital Copy of the movie. Just like
movies purchased from the iTunes Store, an iTunes Digital Copy can
effortlessly be transferred to iTunes and then viewed on a PC or Mac, iPod
with video, iPhone or on Apple TV. The first DVD to make its debut with
iTunes Digital Copy is the Special Edition DVD premiere of the Family Guy
“Star Wars” parody, “Family Guy Presents: Blue Harvest,” which is being
released in stores today. Fox and Apple are planning to deliver many more
DVDs with iTunes Digital Copy this year.
“One of the most requested features DVD buyers have been asking for is the
ability to get the movies they bought into their iTunes library,” said Jim
Gianopulos, chairman and chief executive officer of Fox Filmed
Entertainment. “We’re thrilled to offer such an incredibly simple way for
our customers to get even more out of their DVD purchase, and we look
forward to releasing many more DVDs this year with iTunes Digital Copy.”
“Now movie fans can easily transfer a free copy of the movie they purchase
on DVD into iTunes,” said Steve Jobs, Apple’s CEO. “DVDs containing an
iTunes Digital Copy allow movie fans to get a copy of their movie which can
be viewed on a computer, iPod, iPhone or on Apple TV.”
The new iTunes Digital Copy provides a consumer friendly way to transfer a
DVD purchase to a user’s iTunes library. Once a customer buys the DVD, they
insert it into their computer, enter a unique code into iTunes and iTunes
automatically copies the movie to their iTunes library within minutes.
Customers own the iTunes Digital Copy of the movie and it has all of the
same great viewing options as other iTunes Store video content, including
the ability to be viewed on a computer, iPod with video, iPhone and Apple
TV. Each DVD will only transfer its iTunes Digital Copy to one iTunes
library.
One of the world’s largest producers and distributors of motion pictures,
Fox Filmed Entertainment produces, acquires and distributes motion pictures
throughout the world. These motion pictures are produced or acquired by the
following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox
Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation. FFE
also includes Twentieth Century Fox Home Entertainment, the worldwide
marketing, sales and distribution company for all Fox film and television
programming on VHS, DVD, Blu-ray Disc (BD) and Digital Copy as well as
acquisitions and original productions.
Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.
