Equilibrium’s MediaRich Media Server 3.8.6 Released
Expanded Broadcast HD format support, Revolutionary Multi-Page
Zoom and Pan, MediaScript Driven Flexible Hot-Folder System
Official Linux Release Leads the Extensive List of Enhanced Functionality

SAUSALITO, CA, June 12, 2008 – Equilibrium
(http://m1e.net/c?80109641-J/iLt7sBizMUU%403395467-RcNJkLHonCJe%2e), the
leading provider of automated media production and delivery solutions for
the d enterprise, announces the latest expansion of it’s massively scalable
MediaRich Media Server for images and video with the release of version
3.8.6. Added features include expanded support with the optional
Audio/Video module of HD and Broadcast formats, including MXF, MPEG2, MPEG2
Transport Stream, and many more. In addition, scalable hot-folder support
is included utilizing the power of MediaScript, MediaRich’s flexible media
manipulation scripting language based on ECMA JavaScript. A new,
comprehensive Sonic Flash Zoom with Multi-Page/Frame zoom support (for PDF,
EPS, PS, AI file types) is also included. This enables the on-demand
viewing in any web browser from an elegant Flash interface of any
multi-page file without having to download the entire file. MediaRich 3.8.6
inc
ludes a new Administrator Tool with batch job monitoring, error log, and
individual control of MediaRich threads, remote administration.
Availability is immediate for OS X (Leopard and Tiger), Windows (XP and
WinServe 2003), and Linux Servers. Linux server support is for image
processing only, with video support to follow later this year.

About MediaRich Media Server

MediaRich Media Server automatically produces image, sound and video assets
automatically enabling the multi-channel delivery of all media assets to
websites, wireless and devices. MediaRich is a scalable, high-volume media
distribution and repurposing engine that enables companies to create, edit
and auto-assemble graphics, audio and video files dynamically from original
source files without human intervention. MediaRich seamlessly integrates
with any Digital Asset Management (DAM) or Content Management Systems
(CMS). MediaRich powers some of the largest B2B portals, web 2.0
infrastructures and websites in the world.

MediaRich Media Server streamlines production workflow, complementing
existing technologies while reducing costs and accelerating time-to-market
for publishing rich visual content. The first of it’s kind; MediaRich Media
Server was initially developed to deploy web content dynamically while
tracking all of the derivative media automatically. With the addition of an
optional Audio/Video module, MediaRich can read any video format, including
HD, image process every frame while transcoding the video in a single pass
to create and replace new videos directly to websites as needed. MediaRich
has an innovative superstructure for video encoding standards that is
controlled on a frame-by-frame basis to enable unparalleled
interoperability between formats. For example, the system can read a
multitude of video filetypes and dynamically edit each frame and transcode
it out simultaneously to Flash, Windows Media, MPEG4, iPod and other
QuickTime based encoders.

About Equilibrium

Automated Media Processing Solutions, Inc., d.b.a., Equilibrium, the world
leader in media processing since 1992 when it released the first automated
graphics processing software, DeBabelizer, now leads the monetization of
the next-generation Internet revolutions: music, video and mobile. Media
companies can break through traditional limits in mass-produced media using
Equilibrium’s unique, high-powered MediaRich engine for real-time
personalization and delivery of music and video to everything – even
mobile. Equilibrium offers its powerful solutions to the workgroup,
enterprise and web-server, delivering the same CORE technology for
cross-platform interoperability and integration virtually anywhere. To
learn more about Equilibrium and its products, please visit
(http://m1e.net/c?80109641-4esyI2I2S1VUg%403395467-4DsktIqFcd7mc).