Casio has released two new digital camera models today, the EXILIM
Zoom EX-Z280 and EX-Z33. The newly designed EXILIM Zoom EX-Z280 and
EX-Z33 are the ideal cameras for new comers to digital photography or
families seeking a second or replacement camera. Both models feature
modernized features and improved image processing that simplify
capturing images of family, friends, special events, holidays and
everything in between with ease.

The EXILIM Zoom EX-Z280 is a 12.1 effective megapixel digital camera
boasting a wide-angle 26 mm 4X optical zoom lens in a stylish and
slim compact body. It comes complete with Casio’s standard
high-performance features, such as CCD-shift image stabilization
mechanism and Face Detection function. The Easy Mode function helps
new comers grasp camera settings by offering a simplified menu screen
for seamless navigation.

At the heart of the new EX-Z280 is the EXILIM Engine 4.0, which
delivers higher image quality and lower power consumption in an even
more compact body. The high-speed dedicated image processing CPU, in
addition to an ordinary CPU, allows the camera to perform complex
processing right on the camera. An update to Casio’s Dynamic Photo
feature now lets users add animated clip art to any picture without
software and using only the camera.

These creations can be printed or output as an e-greeting videos that
can be emailed or posted on social networking sites. Casio’s
innovative function retains a prior function for cutting out moving
people or objects as if from a Hollywood green screen, and placing
them into other still backgrounds without the need of special
software.

Reflecting Casio’s commitment to producing high quality photographs,
the new cameras provide feature rich and enjoyable photography
functions — beautiful imaging and easy of use for all level of
user. Other noteworthy features include Makeup function which not
only recognizes faces but adjusts focus and exposure offering optimal
conditions for the perfect picture. Handheld Night Scene function
and Lighting function automatically detects and corrects difficult
situations due to poor lighting, camera shake and backlit scenes
where subjects-people or scenery can be poorly exposed.

The EX-Z280 also features a 720p HD Movie function which takes
quality videos at 1280×720 pixels. YouTube mode also enhances this
feature by allowing users to record video and save at the ideal size
and quality settings for fast and easy inclusion on the popular video
sharing site.

The EXILIM EX-Z33 is a 10.1 megapixel digital camera with a 3X
optical zoom lens. The EX-Z33 features a quick access dedicated
movie button that allows users to record widescreen movies with a
16:9 aspect ratio. Additionally, the EX-Z33 is compatible with
commercially available SD memory cards. This camera combines a
stylish, slim body with high-powered features that allow on-the-go
photographers the ability to capture a memorable moment where ever
they are.

“Casio strives to develop innovative digital cameras with exciting
features for new comers and professional photographers that enhances
their photo taking experience,” says Toshiyuki Iguchi, Senior General
Manager of Casio’s Digital Imaging Division at Casio America, Inc.
“We are thrilled to expand the popular EXILIM lineup with the
additions of the EX-Z280 and EX-Z33.”

The EX-Z280, available this September 2009, will have an MSRP of
$179.99 and will be offered in a silver body color. The EX-Z33 will
also be available in September with an MSRP of $119.99. The EX-Z33
will boast stylish new colors, including black, light pink, vivid
pink, silver and blue.