AT&T (http://www.att.com) has launched an AT&T Wi-Fi “hotzone” in New York City’s Times Square, providing coverage for AT&T customers visiting and residing in New York who use Wi-Fi enabled smartphones, laptops, netbooks and other devices.

The new Wi-Fi coverage zone is a pilot deployment to explore the use of Wi-Fi to provide an additional mobile broadband option in areas with consistently high 3G traffic and mobile data use. It will hopefully alleviate some of the 3G congestion for iPhone users in that neck of the Big Apple.

AT&T has installed Wi-Fi service in the north central part of Times Square, near 7th Avenue between 45th and 47th Street, to provide a large outdoor hotspot zone that AT&T users can access using any Wi-Fi enabled device. The AT&T Wi-Fi hotzone at Times Square is available at no additional charge for nearly 32 million AT&T customers with qualifying smartphone, 3G LaptopConnect and AT&T High Speed Internet plans.