Kindle to focus on reading, not taking on the iPad

Amazon.com CEO Jeff Bezos says that his company won’t try to make the Kindle more like the iPad, but will focus on reading.

At the company’s annual shareholder meeting, Bezos said that the Kindle targets what he calls “serious readers,” while the iPad aims for a broader audience, reports the “Wall Street Journal (http://online.wsj.com/article/SB10001424052748704026204575266511732770180.html). He also said that a color screen for the Amazon ebook reader was still a ways off.