Study looks at how the iPad is being used

Resolve Market Research has completed a comprehensive study that looks at how the iPad is being used, and how the iPad is impacting other technology devices like e-readers, portable gaming consoles and netbooks. As reported by “Mashable” (http://macosg.me/2/hw), the study shows:

° Approximately 28% of users said that one of their main uses for the iPad would be playing games. Additionally, only 23% said that they thought of the iPad as the most enjoyable device for playing games. However, after owning an iPad, those figures start to change. It turns out that 38% of respondents said that they did not plan to buy a portable gaming device after owning an iPad.

° Forty-nine percent of those surveyed said they wouldn’t buy an ebook reader after owning an iPad. Other devices those surveyed said they wouldn’t buy after owning the tablet: netbook/laptop (32%), MP3 player (29%), MID (24%) and smartphone (22%).

° Thirty-seven percent of those surveyed said the iPad would be their first Apple product. Among others, 49% had owned an iPod, 24% an iPhone and 16% a MacBook.

° Fifty-five percent of iPad owners or would-be owners see the device as a very expensive toy, or luxury item.