Despite the smaller screen, web video viewers stick around longer on mobile devices than they do on the desktop, according to data from MeFeedia (http://www.mefeedia.com), media search website that features videos, TV shows, movies, and music among other material that target the male demographic of age ranging 18-35.
MeFeedia analyzed the habits of 125,000 unique mobile visitors to its site since July 1 and found on average, iPad users are sticking with videos for five minutes, Symbian users are sticking around for 4.1 minutes, Android users are lasting three minutes, and iPhone users last 2.4 minutes.
“While those numbers sound rather small, in the world of web video, they’re pretty good,” notes “Silicon Alley Insider” (http://macosg.me/2/ko). In March, TubeMogul reported the average video view time was below two minutes, which means video viewing on mobile devices is higher, and in the case of the iPad significantly higher.”
