Apple announced its latest financial results today. The Sellers Research Firm (that’s me) made its forecasts and didn’t do too badly. Let’s have a look.

I predicted sales of 4.02 million Macs. Apple sold 3.89 million (the most ever).

I forecast sales of 9.76 million iPods. Apple sold 9.05.

I predicted sales of 12.37 million iPhones. Apple sold 14.1 million (the most ever).

I forecast sales of 6.1 million iPads. Apple sold 4.19 million.


I forecast earnings per share of US$4.75. Apple posted $4.64 per diluted share.

Things to note about the financial announcements. Apple, as usual, trounced Wall Street’s forecasts for its fourth-fiscal quarter. The company also followed its typical approach of issuing a highly conservative forecast for the December quarter. Apple shares were halted for after-hours trades on Monday after closing up 1% at $318 in the regular session; that was a new high.

— Dennis Sellers