On the new “MacVoices” (http://www.macvoices.com), Chuck La Tournous provides an update on social media from the enterprise perspective.
No longer an option for businesses, he discusses why any return-on-investment (ROI) measurement of social media initiatives doesn’t tell the whole story and the impact that social media may have on other communication and service channels. La Tournous also covers some of the kinds of information to distribute with your social media efforts and how it can help humanize and distinguish your company.
“MacVoices” is an Internet show and podcast that delivers in-depth discussions with the most influential people in the Mac industry, as well as “the individuals who are out there making it happen on the front lines of the global Apple community,” according to host Chuck Joiner.
