Apple, publishers still disagree on mag app subscription details

Apple and the publishing industry haven’t been able to come to terms over magazine app subscriptions for the iPad. According to “All Things D” (http://mediamemo.allthingsd.com/20101203/apple-publishers-still-miles-apart-on-itunes-subscriptions/), publishers want the ability to sell the subscriptions themselves, or at least the opportunity to hang on to subscribers’ personal data, but Apple CEO Steve Jobs is opposed to that.

The article — quoting “publishing sources” — says here’s what Apple is offering publishers, according to publishing sources:

° The ability to sell app subscriptions through iTunes.

° Seventy percent of the revenue from each sale.

° The ability to offer an opt-in form for subscribers that would ask them for a limited amount of information: name, mailing address, email address.