Whoosh (http://www.theescapers.com/whoosh/) is a new product from The Escapers. It uses the Amazon SES to enable batch/bulk emailing from the Mac desktop.

The Amazon SES service provides a REST service, which until now required a knowledge of HTTP services, and XML. According to The Escapers, Whoosh changes all that and allows full access to the SES service via a familiar Mac user interface.

The app supports campaigns, so you can manage as many email campaigns as you like. Whoosh can import your tab-delimited files from spreadsheets or databases, and mail-merge details into every mail your customers receive.

Whoosh supports plain text and HTML emails. It also keeps an eye on your quota, and lets you view stats direct from the Amazon service.

Whoosh is available at an introductory price of US$29.99 for a limited time. A demo is available for download. Whoosh requires Mac OS X 10.5 or higher. It’s Universal Binary so runs natively on both PowerPC and Intel Macs.