The Yankee Group (http://www.yankeegroup.com) has announced the 2011 European Mobile User Study. Among other things the research group’s study finds 40% of consumers who intend to buy a smartphone as their next mobile device will choose an iPhone.
Android-based devices come in second (19%), followed by BlackBerry (17%) and Nokia (15%). The new study polls 5,000 consumers and 2,250 employees and IT decision-makers across five European countries: France, Germany, Italy, Spain and the U.K.
“These findings highlight the continued strength of Apple in the European smartphone market and, in particular, its phenomenal brand appeal,” says Declan Lonergan, research vice president at the Yankee Group. “The data also highlights the enormous challenges faced by Nokia and RIM to retain mind share and market share in this increasingly dynamic and competitive marketplace.”
