Seems America’s chief executive officers (CEOs) prefer Apple products when it comes to mobile and computing products. Among the various mobile communication and computing products/services surveyed in new research from Research and Markets (http://www.researchandmarkets.com), 99% of U.S. CEOs use/own laptops/notebooks.
Almost half of CEOs have one or more tablet computers, although very few have more than two.The 10% of CEOs who own two or more tablet computers most frequently cite family needs as the reason for owning more than one. About 40% of CEOs have e-readers, or use tablets as e-readers.
Of these, almost all use them during resting time, but rather few use them while commuting. Compared to 2010, in 2011 the U.S. CEOs respondents perceive the smart phones as more of personal purpose phones and the standard feature phones, that are still owned/used, are perceived more as business phones
U.S. CEOs want their laptop to work every time they use it (reliability) and for it to be a quality product; these features have the highest priority, and all other features are considered less important. Dell continues to be the most owned brand of laptop/notebook since 2010. However, Apple is perceived as the best brand.
Most CEOs usually buy laptops directly from the manufacturers, mainly those offering antivirus, firewall, and password protection as security system in the devices. Compared to the observations made in Frost& Sullivan 2010 research, desktop personal computer ownership is declining, while laptop computer ownership rates have been rising.
The most popular tablet computers for CEOs are iPads. The most important attribute in a tablet computer is reliability, and password protection is seen as the most important security system.
About 40% of CEOs have e-readers, or use tablets as e readers. Of these, almost all use them during resting time, but rather few use them while commuting. Convenience when traveling is the most-valued advantage of e-readers, followed by space saving.
Compared to 2010, in 2011 the U.S. CEOs respondents perceive the smart phones as more of personal purpose phones and the standard feature phones, that are still owned/used, are perceived more as business phones. While for smart phones wireless communication is the most important feature, for standard feature phones ease of use is the most important attribute.
While for smart phones in 2011 the primary owned brand is Apple, in 2010 the primary owned brand was Blackberry. For standard feature phones, LG dominates the market by ownership and Nokia by reputation.
In terms of reputation and regarding smart phones, the best brand in 2011 is Apple, while in 2010 it was Blackberry. Most CEOs usually buy smart phones from the mobile operators, and consider password protection and phone contacts backup as a server as most important security systems in the devices.
— Dennis Sellers
