Apple used June’s World Wide Developers Conference to announce new tools that could impact the creation and flow of news and new business models for journalism.

Keith Politte, manager of the Reynolds Journalism Institute’s Technology Testing Center, monitored the June 6 announcement and suggests that Apple’s new Mission Control, iCloud, and the iOS integration of Twitter offers many interesting opportunities for the media industry and the communities it serves.

“iCloud offers to lead many people, including journalists, to cloud-based services. Apple has a good selection of core and media apps to be integrated into the new service,” says Politte. “Regarding Lion, Apple seems to be applying lessons learned from iOS, such as multi-touch gestures and embedding into the Mac OS, which has interesting implications for interaction design and journalism information design.”

Politte is the manager of RJI’s Technology Testing Center, located at the University of Missouri School of Journalism. The Reynolds Journalism Institute (www.rjionline.org) works with citizens, journalists and researchers “to strengthen democracy through better journalism.”

— Dennis Sellers