Parallels announced this morning that Parallels Desktop 7 for Mac will be available in stores on September 6th. Previous version owners are able to upgrade starting today. “More than 90 new and enhanced features in Parallels Desktop 7 include Mac OS® X Lion integration, performance boosts and a powerful new Parallels Mobile app and My Parallels services platform for iPad, iPhone and iPod touch devices.”

“As Macs have become more popular than ever, a growing number of Mac users, including enterprises, find they need to run critical Windows programs on their Macs. Parallels Desktop 7 for Mac lets you run popular apps like Windows Internet Explorer, Access, OneNote, Quicken and more, even the most demanding graphical programs, without rebooting and without compromise on speed and usability. Run Windows applications like they were made for your Mac,” said Parallels CEO Birger Steen. “The people have spoken and Parallels listened to make the best even better. Whether you’re a business, individual or student, Parallels Desktop 7 gives you the best Windows on Mac performance plus mobility from any iPad, iPhone or iPod touch.”

According to Parallels, highlights include:

* Enjoy Lion functionality including Full Screen, Launch Pad and Mission Control, for your Windows programs
* Run multiple copies of OS X Lion or Windows and their applications on your Mac
* Use your iPad, iPhone or iPod touch to watch and listen to Flash videos in Windows on your Mac; access and run your OS X, Windows, Chrome, Ubuntu and other operating systems, their applications and files on your Mac anytime from anywhere
* Windows on Demand – purchase and automatically install Windows on your Mac right from Parallels Desktop 7 in the U.S.

Parallels Desktop 7 for Mac Enterprise Edition (http://www.parallels.com/desktop/enterprise) empowers businesses and IT departments to support Windows based business applications for Mac users with a configurable, policy-compliant solution that easily fits into existing business processes and helps reduce the cost of deploying and maintaining client-based software.

The standard retail price (SRP) of Parallels Desktop 7 for Mac is $79.99 and a student edition is available for $39.99. Parallels Desktop 7 Switch to Mac Edition is $99.99. Special pricing of $49.99 is available for VMware Fusion customers. Upgrades are available now for existing Parallels Desktop for Mac customers for $49.99. Details are available online at http://www.parallels.com . Customers who purchased Parallels Desktop 6 for Mac from an authorized reseller on or after August 1, 2011, are eligible to upgrade to Parallels Desktop 7 for Mac at no additional cost. Volume pricing and site-license opportunities for Parallels Desktop 7 for Mac Enterprise Edition are available by contacting the Parallels Sales Team at http://www.parallels.com/desktop/volume-licensing

Parallels Desktop 7 for Mac is available in English, German, French, Italian, Spanish, Russian and Japanese. Additional localized versions will soon be available in, simplified and traditional Chinese, Korean, Czech, Polish and Portuguese.

Parallels Mobile app

Parallels has also released Parallels Mobile app with My Parallels service for iPad, iPhone and iPod touch to give users control of their Mac, including OS X Lion and Windows, plus all of their applications, files and data. Parallels Mobile also works with Parallels Desktop 7 to make Flash video and audio available from Windows on your Mac anywhere via an iPad and Apple mobile devices. Parallels Mobile also works with Parallels Desktop 7 to make Flash video and audio available from Windows on your Mac anywhere via an iPad and Apple mobile devices.

The new Parallels Mobile app will be available in the Apple iTunes App Store on September 1st (or soon after), in conjunction with the general availability of Parallels Desktop 7 for Mac. Parallels Mobile will launch with a $4.99 introductory price; its standard retail price is $19.99. Current users of the free Parallels Mobile app will receive a free upgrade to the new functionality when it launches by simply updating the Parallels Mobile app on their devices.

http://www.parallels.com/mobile