Let’s hope this is true: U.S. cable operators are privately working on a plan to force programmers to unbundle their networks and allow customers to subscribe to channels on an individual basis, reports “Reuters” (http://macte.ch/hSEcO).
If it happens, this will be a major — let me repeat, MAJOR — change in how business is conducted. Cable (and satellite) companies have always opposed “a la carte” programming (paying for just the channels you want), arguing that bundled programming — packages in other words — were the best value for consumers.
However, executives now say the change is a necessary response to shifting dynamics such as higher carriage costs and using the Web to watch programs, as well as a weak economic recovery that has forced many consumers to cancel cable television subscriptions, says “Reuters.” Comcast Corp and Time Warner Cable, the two largest operators have lost 1.2 million video customers in the 12 months to June 30.
