The popularity of Apple products — Macs, iPhones and iPads – among consumers has begun to spill over into the enterprise arena. Younger workers in particular are demanding hardware flexibility in the workplace, remote access and the ability to bring their own devices.
New figures from MokaFive (http://www.mokafive.com), which makes a virtual desktop solution that runs corporate Windows on a Mac, shows the incredible market opportunity for Apple. To wit:
° About 90 million computers are purchased for the enterprise annually;
° The Mac is in high demand — let’s say 33% of enterprises ultimately elect to enable Mac in their business;
° That’s 30 million Macs at US$1,500 each, leading to a $45 billion market opportunity for Apple.
That’s a huge opportunity for Apple. And it certainly shows that the Mac may not have the flash of the iOS platform at the present, but has a long, important role in Apple’s future.
— Dennis Sellers
