Apple “apparently has recognized that its mobile advertising platform, iAd, has struggled to gain traction with advertisers and is reportedly making concessions to drum up business,” according to “CNET.”
iAds — which debuted alongside iOS 4 in 2010 — “combine the emotion of TV advertising with the interactivity of Internet advertising,” according to Apple. The iAd platform — which is built into iOS 4and higher — allows users to stay within their app while engaging with the ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content.
Developers who join the iAd Network can incorporate a variety of advertising formats into their apps. Apple sells and serves the ads, and developers receive 60% of the iAd Network revenue, which is paid via iTunes Connect. iAds require iOS 4.x.
However, during the past year, iAd has fallen from a first place tie with Google’s Admob to third place behind Admob and Millennium Media’s ad network, leading Apple to offer advertisers more attractive terms, according to a “Wall Street Journal” report. Originally setting minimum ad buys at US$1 million, Apple is now asking advertisers to commit $400,000, the “Journal” says.
Apple is also reportedly capping per-click charges, notes “CNET.” To attract new advertisers, Apple is also establishing a marketing training program and offering campus tours to marketing executives, allowing them to make discounted purchases at the company store, the article adds.
For more info go to http://news.cnet.com/8301-1023_3-57341899-93/apple-Reportedly-eases-iad-terms-to-boost-interest/?part=rss&subj=latest-news&tag=title .
— Dennis Sellers
