Perhaps Apple should offer its iDevices in pink, as well as other colors. According to new data from the 2012 Cozi Family Outlook survey (http://www.cozi.com), Moms are more likely than dads to have a tablet (35% vs. 20%) or a smartphone (72% vs. 68%).
Kids aren’t far behind, with 62% reporting at least one of their children has a mobile phone, smartphone or tablet, according to Cozi, a free web and mobile service designed to “simplify family life.”
The fast growth of technology among the younger set becomes especially clear when compared against historical figures. In the 2011 Cozi Family Outlook survey, only 9% of children had smartphones. This year’s results show the total has more than doubled to 19%.
The 2012 Cozi Family Outlook also showed that today’s families have an average of three desktop or laptop computers in their homes. They don’t say how many of those are Macs. But I’d bet the number of Apple computers in homes continues to growth exponentially.
— Dennis Sellers
