An analysis of tablet tariffs from the Strategy Analytics Mobile Broadband Price Benchmarking Service (http://www.strategyanalytics.com) shows that the number of tablet devices offered by operators is growing — with many providing at least five different tablets. The research shows that 4G/LTE plans, increasingly prevalent in mobile broadband offers, are now starting to appear specifically for tablets.
“Q4 2011 brought rapid growth in tablet tariffs in all countries,” says Strategy Analytic’s Pawel Kmiec. “Currently, nearly 35% of all plans included in the Mobile Broadband Price Benchmarking system are now tablet-specific, compared to less than 30% in our September 2011 update.”
Operators today offer on average 4-5 tablet devices — usually a first- or second-generation iPad, a 7- or 10-inch Samsung Galaxy Tab, and, increasingly, an operator-branded tablet device. Given the scale and speed of LTE/4G developments, Strategy Analytics predicts that the number of tablet-specific LTE/4G plans will grow rapidly over the next 6-12 months.
