A RCB Capital Markets survey of 1,100 consumers not planning to buy an iPad shows that 20 % would change their minds and buy an iPad 2 if Apple continues to sell last year’s model for US$100 (that would be $399) less when the iPad 3 is released.
Apple’s entry-level, 16GB, Wi-Fi-only iPad 2 currently costs $499. But, as noted by “AppleInsider” (http://www.appleinsider.com) there have been suggestions that Apple could continue to offer its second-generation model at a reduced price after the third generation tablet is released.
Analyst Mike Abramsky tells clients that if Apple were to continue to sell the iPad 2 at a reduced price, it could allow the company to not only expand its addressable market, but also head off lower-priced competitors like the $199 Amazon Kindle Fire.
