id America (http://www.idamericany.com/) has introduced the US$19.95 Hue Soft Grip case in eight spring colors. It’s compatible with the iPhone 4 and 4S.

Front and back two-piece construction of the Hue Soft Grip case offers protection for the Apple smartphone, while showing off a collection of colors including grey, pink, green, blue, violet, purple, yellow and white. Rubberized coating on the outer shells improves grip while providing a pastel-like texture that is soft to touch. The usual accessories are included: front and back screen protectors, a squeegee for application and a microfiber cleaning cloth.