The U.K. Advertising Standards Authority (ASA) has widened its inquiry into Apple’s advertising of the new iPad and taken issue with Apple’s advertising of the new iPad as a “4G” device, even though it’s not compatible with long-term evolution networks in the country, reports “BBC News” (http://macte.ch/jGg3D).
The UK doesn’t have widespread 4G coverage yet, and the iPad will be incompatible with it when it does, the article adds. The ASA says it’s received “dozens” of complaints on the issue.
The ASA told the BBC that when it approached Apple the company said it had removed references to 4G from the webpage subject to the complaint, and had edited a video that contained references to 4G. However, Apple’s UK site still offers consumers the chance to buy a “wi-fi + 4G” version of the iPad. A footnote explains that “4G LTE” is supported only on certain networks in the United States and Canada.
