CIRP: Sales of new iPad, iPad 2 roughly similar

According to new data from Consumer Intelligence Research Partners (CIRP), the breakdown in sales of the iPad 2 and the new iPad between February and April of 2012 were roughly similar, reports “AllThingsD” (http://macte.ch/2NeNP).

The research firm (http://macte.ch/x3TAR) says that during that period, the new iPad accounted for 59 % of total sales, while the iPad 2, which costs $100 less, accounted for 41%.

“The lower price of the iPad 2 seems to be attracting many new buyers, and bringing thriftier customers into the fold,” CIRP partner Josh Lowitz told AllThingsD. “In contrast with how customers behave when Apple launches new iPhone models, our data suggests that a lot of iPad buyers bought iPad 2s right up to and after the launch of the new iPad.”