Disney Consumer Products (DCP) and Marvel Entertainment has launched the Marvel Creativity Studio Stylus and App, created by eKids, exclusively for the iPad.
The app delivers a creative space for kids to learn to draw, color and animate Marvel super heroes and villains, while the stylus adds special and enhanced play value, says Josh Silverman, executive vice president of global franchise licensing and commercialization at Disney Consumer Products. He says that features include:
° Professionally illustrated coloring pages, where you can add your own flare with drawing tools and an extensive color pallet;
° Use of the stylus to unlock special tools including the ” Reveal” tool to color the page;
° An interactive grid system that includes specialty drawing aids such as side-by-side drawing canvas, trace lines and “Drawing Scope” — allowing artists of all levels to successfully learn how to draw these characters;
° The ability to build and animate action scenes with character stickers, sound effects, speech bubbles and backgrounds;
° The ability to create your own custom stickers and add them to animated scenes.
The Stylus — which includes unlimited access to all content and future updates — is available at mass retailers. A deluxe version with a limited edition zippered carry case is available exclusively at Apple retail stores and from the the Apple Online Store; both retail for US$34.99. The Marvel Creativity Studio app is free and may be found at www.appstore.com/MarvelCreativityStudio . The Disney Creativity Studio App is also free from the Apple App Store or at www.AppStore.com/DisneyCreativityStudio . For more information, visit www.eKids.com .
