Monotype Imaging Holdings —a provider of typefaces, technology and expertise for creative applications and consumer devices — and Lippincott, a global branding firm, have introduced the Brands with Heart Collection.
The curated collection features a palette of typefaces selected for their distinct personalities and idiosyncratic tendencies as well as their ability to convey the humanistic elements of a brand’s persona. The collection was inspired by recent work completed by Lippincott and Monotype, while designing a new brand identity and custom typeface for Southwest Airlines.
For more information about the collection, go to www.monotype.com/brandswithheart. To access “Welcome to the Human Era,” a Lippincott report on the key characteristics and behaviors of Human Era brands, visit www.humanerabrands.com .
