ADATA Technology (www.adata.com) has launched the i-Memory UE710 Rose Gold Flash Drive. Designed to match the look of Apple devices such as iPhone 6s/6s plus, it joins previous i-Memory series offerings in catering to the storage expansion needs of mobile device users.

Available in up to 128GB, the Apple-certified drive includes Lightning and USB connectivity for data portability and sharing. It provides users with performance up to 30MB/s read speeds (via a Lightning connector) and 94MBs/22MBs (via USB 3.0). Users can switch between the two connectors with the flick of a switch.

The i-Memory US710 Rose Gold Flash Drive is accompanied by the latest version of the free i-Memory app with support for Apple Live Photos back-up. The ADATA i-Memory app is readily free at the Apple App Store. Pricing for the i-Memory UE710 Rose Gold Flash Drive starts at $70.