APPSPIRE.me has released an infographic dubbed “iOS or Android: Which One for App Development?” that reveals insights to consider when choosing a platform for development. The infographic compares the positives and negatives of both iOS and Android development including development costs, user market, and return on investment.

The infographic lists over 15 pros and cons of development through iOS and Android. It also touches on the importance of target audience and also mentions the issues with fragmentation.

“Thirty-seven percent of mobile app owners are developing their app on both iOS and Android, and that number is continuing to grow,” says Carson Barker, founder and CEO of APPSPIRE.me. “However, it is crucial to understand how differently iOS and Android are in developers’ perspective. “Before development starts, it’s important to research different developers to match what your specific goals are with your app. We wanted to give app owners a start on that research, as well as offer solutions to gain more downloads and media coverage through our services,” said Barker.