Enterprise application software spending in India is projected to reach $2.5 billion in 2018, an 19.8% increase from 2017, according to the latest forecast by Gartner, Inc. (www.gartner.com). In China, 2018 enterprise application software spending is expected to reach $ 5.1 billion, an 18.9% rise from 2017, adds the research group.
While both countries are poised for continued growth, organizations have different criteria for selecting the vendors they use. For example, a recent end-user survey by Gartner showed that corporate branding is an important software selection criterion in China, while organizations in India focus more on pricing and contract flexibility.
“China’s and India’s enterprise application software spending has grown at double-digit rates historically, and they will continue to be hot spots,” said Keith Guttridge, research director at Garner. “To be competitive in those countries, technology business unit leaders in technology providers must understand software adoption dynamics and spending intentions.”
