Apple will sell products via live streaming on the Alibaba platform during China’s midyear online shopping festival, reports The South China Morning Post.
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The tech giant’s move is timed with China’s annual “618” shopping festival, the second most important e-commerce event in the country after Singles’ Day. The SCMP says that, for the Greater China region, Apple reported revenue of US$17.8 billion in the first quarter, nearly 3% from the year before.
Apple’s official store on Alibaba Group Holding’s Tmall has posted a teaser about its first live streaming-shopping event, which kicks of at 7 pm local time on Wednesday, saying it will include products such as iPhone 14 and Apple Watch.
The Alibaba Group is a is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals.
Article provided with permission from AppleWorld.Today
