New replacement data from Consumer Intelligence Research Partners shows iPhone owners keep their phones longer than Android owners.
According to CIRP, 61% of iPhone buyers had their previous iPhone for two years or more, compared to 43% of Android owners. Far more iPhone owners (29%) owned their previous iPhone for three years or more than Android owners (21%).
“Usage data suggests the active US installed bases of iPhones and Android phones is relatively even,” says CIRP. “Thus, if iPhone owners keep their phones longer, they buy them less frequently, leading to a smaller share of quarterly and annual smartphone sales.”
Article provided with permission from AppleWorld.Today
