Apple has nabbed a key ad exec from NBCUniversal as it quietly makes a string of TV ad hires in the latest sign of its ambitions to build an Apple TV+ ads business, reports Business Insider.
The article adds that Apple has been making a string of advertising hires, more signs of its ambitions to grow its TV ad business. Business Insider says the latest hire is Joseph Cady, a 14-year NBCUniversal ad exec whose most recent title was executive vice president of advanced advertising and partnerships, putting him in charge of data-driven and targeted TV advertising. The article adds Apple has also hired a handful of other people with TV ad experience to work on video ads, including:
° Jason Brum, who joined the video ad sales team in June after several roles at programmatic TV company Xandr, as well as DirecTV, NBCUniversal, and others.
° Chandler Taylor, who joined in September as a video ads account manager, from Peacock, per his LinkedIn.
° Jacqueline Bleazey, who joined video advertising sales in October, from senior director of sponsorships and ad sales at FanDuel and ad agency roles before that, according to her LinkedIn.
About Apple TV+
Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial.
For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free. For more information, visit apple.com/tvpr and see the full list of supported devices.
Article provided with permission from AppleWorld.Today
