Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion).

According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands:

  1. Apple: brand value of $574.5 billion, up 11% from 2024
  2. Microsoft: $461.1 billion, up 35%
  3. Google: $413.0 billion, up 24%
  4. Amazon: $356.4 billion, up 15%
  5. Walmart: $137.2 billion, up 42%

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Article provided with permission from AppleWorld.Today