Another day, another lawsuit, Apple has been sued by consumers who said its claim that three versions of Apple Watches are “carbon neutral” and environmentally friendly is false and misleading.reports Reuters.
In a complaint filed on Wednesday in San Jose, California federal court, seven purchasers of the green-tagged Apple Watch Series 9, SE and Ultra 2 said they would not have bought their watches or would have paid less had they known the truth.
Apple has this to say in September 2023 when it rolled out new Apple Watches: “Each carbon neutral Apple Watch model meets the following strict criteria: 100 percent clean electricity for manufacturing and product use, 30 percent recycled or renewable material by weight, and 50 percent of shipping without the use of air transportation.4 These combined efforts result in at least a 75 percent reduction in product emissions for each model. The company will use high-quality carbon credits to address the small amount of remaining emissions, resulting in a carbon neutral product footprint. Every carbon neutral Apple Watch — which includes any aluminum Series 9 and SE models when paired with a new Sport Loop, and Apple Watch Ultra 2 when paired with a new Trail Loop or Alpine Loop — is certified by SCS Global Services, a leader in environmental standards and certification.”
The plaintiffs in the new lawsuit –from California, Florida and Washington, D.C.–said two carbon offsetting projects on which Apple relied to meet its corporate emissions target did not provide “genuine” carbon reductions.
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