Most electronics companies, like Apple, Samsung, Sony, LG, and the rest, tend to offer some version of a “good, better, best” assortment of their products.
However, Consumer Intelligence Research Partners (CIRP) says that Apple is not like other companies. Though Apple offers good, better, and best options across key product lines, what sets Apple apart is that for iPhones and Macs, the “best” models are actually most popular by a considerable margin. This is generally true for iPads as well. Yet, their varied launch schedules makes it a little less clear.
“This idea gets to the heart of Apple’s product strategy, brand position, and business economics, including its attractive gross margins,” says CIRP.
The research group looked at the last five years of iPad sales. Apple has sold four different iPad models: iPad, iPad mini, iPad Air, and iPad Pro, in different sizes and configurations. Apple has introduced and retired versions of each model at different times and has sold some version of all four in each of the past five years.
Since 2020, iPad Pro models have accounted for between 38% and 48% of US iPad unit sales. Last year the iPad Air accounted for just 15% of iPad sales in the US. The iPad mini’s share dropped from 14% in 2021 to 9% in 2024.
Article provided with permission from AppleWorld.Today
