Type of Article: MacTech Blog

MAGNA (www.magna.com) — an “intelligence, investment and innovation” unit within IPG Mediabrands — has announced the results of a media trial examining consumers’ perspective on 360° video advertising from brands BMW, Royal Caribbean and PBS. According to the report:

° Consumers are eager to experience 360° video even when created by brands. However, they have high expectations for fun and excitement, which were reported as the top reasons for engaging with 360 video in the future. 88% of those who found 360° “entertaining” intend to interact with 360° video ads in the future.

New data from Juniper Research (www.juniperresearch.com) has found that global business spend on cybersecurity solutions will grow by 33% over the next 4 years, reaching $134 billion annually by 2022. The research group ofound that nearly 70% of 2022 spend would originate from medium-sized businesses, as cybercriminals target “low-hanging fruit.”

Enterprise application software spending in India is projected to reach $2.5 billion in 2018, an 19.8% increase from 2017, according to the latest forecast by Gartner, Inc. (www.gartner.com). In China, 2018 enterprise application software spending is expected to reach $ 5.1 billion, an 18.9% rise from 2017, adds the research group.

Worldwide spending on mobility solutions is forecast to grow 3.2% year over year in 2018, reaching more than $1.6 trillion, according to a new Worldwide Semiannual Mobility Spending Guide from International Data Corporation (IDC).

This growth is expected to continue through 2021 with spending on mobility-related hardware, software, and services surpassing $1.7 trillion as the market achieves a five-year compound annual growth rate (CAGR) of 2.8%.

There is a flood of new electronic and electrical devices reintroducing toxins very similar to those in tobacco smoke, diesel fumes, asbestos and other killers, according to IDTechEx.

Some of these devices will sell in up to billions yearly but there has been no tracking of the big picture of imminent toxic threat from the balance of virulence, morphology and likely prevalence of these toxins. Something only moderately toxic is a threat if it is widely deployed in millions yearly and has uncontrolled disposal.