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- Wednesday February 12
- 10:00 amRumor: Supply chain gears up to help produce next-gen MacBook Air, iPad Air, and iPad 11 | PowerPageRumor: Supply chain gears up to help produce next-gen MacBook Air, iPad Air, and iPad 11
If you’re hankering for Apple’s new products, they shouldn’t be too long now. Per DigiTimes and Bloomberg’s Mark Gurman, the supply chain is gearing up for the upcoming launch of new iPad Air, MacBook Air, and entry-level iPad models and are “coming soon,” albeit a specific release date has yet to be announced. Gurman has […] Source09:30 amThe era of the Apple event is over
Macworld By the time you read this, Apple may have launched the 4th-gen iPhone SE… or it may not. Who can say? Unlike a fall iPhone launch, which takes place at a special media event and is therefore flagged a week in advance by a clue-filled invite, we’re told that the new SE will follow the less glamorous route of an emailed press release. Press releases drop into our inboxes with zero notice, often in the window between writing an article and posting it on the website. A really well-timed email can send tech journalists scurrying to the nearest content management system like panicking meerkats. They may give Apple the element of surprise (and save money on video production and acting coaches), but press releases lack a certain something when it comes to excitement. I complained recently about the injustice of a product as important as the new SE being treated like a coupon offer at your local burrito spot. Events mean hype, and if anything deserves a bit of hype, it’s this strategically vital entryway into the Cupertino ecosystem. Hype, however, may be a commodity we will have to learn to live without. It may be time to recognize that big Apple events are on borrowed time, and that the days of tech product announcements as must-watch appointment TV may be over. In 2024, admittedly, we got a generous slate of events. But the odd thing was that none of them seemed necessary. The Let Loose event last May ran long on gaffes and short on substantive reveals, and I saw nothing to make me revise my pre-event prediction of a meeting that could have been an email. WWDC was all software, and the iPhone event was heavy on Apple intelligence. And the one event that mattered didn’t happen. Instead of a Mac event in late fall to announce the redesigned M4 Mac mini, Apple chose instead to hold a week of quieter announcements on three consecutive days in October. By doing so, the company held the attention of the tech media for multiple news cycles at a fraction of the cost of an event, and because it deployed the whisper rather than the megaphone, fans were less inclined to be disappointed by the new kit. It’s also worth bearing in mind that, as big events become rarer, the amount of attention and interest each one can harvest becomes greater. The boy who cries wolf too often may find that customers stop bothering to tune into his wolf live streams. The warning signs for the big Apple event appeared, as with the decline of so many beloved cultural institutions, when normal life shut down for the pandemic. WWDC 2020 was the first of a series of virtual-only Apple events, with risky but exhilarating on-stage demos replaced by safe and dull pre-recorded videos: glorified adverts, really. When restrictions lifted the company understandably decided to retain many aspects of the visual events, blending canned presentations with a few hands-on elements. The benefits of virtual were simply too appealing to leave behind. The problem is that with the live stage sections removed, events start to lose their original purpose and meaning. A pre-recorded video will be sharper and faster than a live performance, but it won’t communicate the same excitement to the audience—there will be no sense of being present at a historic moment when anything could happen. And once you get to that point, it feels quaint to sit through 80 minutes of joyless skits and robotic marketing spiel in order to get to the headline announcements. Why not save everyone’s time and just send out an email? Why not just post the advert on the website? Once you add in the comparatively dull nature of many recent Apple product updates, and Tim Cook’s obvious lack of interest in being the same kind of showman as his predecessor, there’s really only one conclusion: there will be fewer Apple events in the future, and the ones we get simply aren’t going to be as exciting as they once were. There will be fewer mistakes (at least of the “whoops, this feature didn’t work” type) and fewer moments of authentic wonder. Imagine if Steve Jobs hadn’t unveiled the iPhone in front of a live audience. But maybe, given how artificial the whole thing has become, it’s all for the best. It’s supposed to be about the products, not the event. The steak, not the sizzle. And the new iPhone SE will live and die by its qualities, not its press release.09:03 amApple could soon address the biggest flaw in its boldest product bet
On the eve of potential Apple product announcements, an interesting possibility has crossed my mind—especially regarding Friday’s news. more…08:17 amiPhone SE 4 launching “next week;” M4 MacBook Air coming soon
Apple will seemingly launch the iPhone SE 4 next week, and not this week. Instead, it will make an Apple Vision Pro-related announcement. (via Cult of Mac - Apple news, rumors, reviews and how-tos)08:00 amMissing features on your Mac? This $17.97 Windows 11 Pro upgrade has them
Macworld We know Macs are sleek, but sometimes you need more control, more customization, and maybe a little more gaming power. That’s where Windows 11 Pro steps in. For just $17.97, you can upgrade your old PC (or even run it on your Mac with Parallels) and get access to tools that macOS just doesn’t offer. Snap layouts let you organize multiple windows exactly how you want. Gamers, you’ll finally get to experience DirectX 12 Ultimate graphics, something your Mac’s been holding out on. Plus, Windows Sandbox and BitLocker encryption give you professional-grade security features. And let’s talk about Copilot, Windows’ new AI assistant. It can summarize web pages, generate code suggestions, and even help you tweak system settings — something Siri isn’t exactly known for. This lifetime license covers two devices and includes all future updates. Whether you’re dusting off an old PC or giving your Mac a dual-boot makeover, you can get a lifetime license to Microsoft Windows 11 Pro on sale for$17.97. Microsoft Windows 11 Pro – $17.97 See Deal StackSocial prices subject to change.07:50 amiPhone SE 4 launch pushed to next week, but something ‘smaller’ is coming today
Macworld If you’ve been refreshing Apple.com this week waiting for the iPhone SE 4 to arrive, you can give your fingers a rest. According to Bloomberg’s Mark Gurman, the new handset isn’t arriving until next week. But something “smaller” might pop up today. In a post to his social media accounts, Gurman says the iPhone SE 4 “should” launch next week after reporting late last week that a launch could happen “as early as this week.” Gurman says Apple will be holding product briefings next week for the new phone, which is as sure a sign of a release as anything. Apple rarely if ever holds pre-briefs, so press briefings would almost certainly be after the launch of the phone. New iPhone SE is still imminent and should be announced by next week, when the company is holding product briefings. Tomorrow there’s a smaller announcement. For Friday, Apple Vision Pro reps are reaching out to press about an announcement to come. M4 MacBook Air within weeks.— Mark Gurman (@markgurman.bsky.social) 2025-02-12T02:40:52.415Z It’s worth noting that Monday is President’s Day in the U.S., so the announcement will likely be Tuesday or Wednesday. Apple this week already announced Powerbeats Pro 2 following a near-six-year wait and Gurman says there will be a “smaller announcement” on Wednesday. He doesn’t say whether it’s hardware or software and there aren’t any obvious product rumors that fit the description. Additionally, Gurman says something related to Vision Pro could be coming soon as well. He says Apple Vision Pro reps will be “reaching out to press” this Friday about “an announcement to come.” It’s unlikely to be related to hardware upgrades or a new model, so expect a new feature or accessory. Finally, Gurman also says a new MacBook Air with an M4 chip will show up “within weeks.” Apple is also expected to launch an update to the 10th-gen iPad within the first quarter of 2025, but Gurman doesn’t say when that’s coming. Apple also needs to release the first beta of iOS 18.4, which will bring the long-awaited Siri upgrade with Apple Intelligence.04:56 amApple now lets you migrate digital purchases between accounts
You can finally move your digital purchases, like apps, books, and movies, from one Apple account to another. (via Cult of Mac - Apple news, rumors, reviews and how-tos)04:00 amHow to stop macOS Sequoia sharing your Safari and Spotlight searches with Apple
By default, macOS Sequoia sends your Safari, Spotlight, and Siri searches to Apple. Here's how to turn that setting off.You can turn off sending search data to Apple in System Settings.In macOS Sequoia Apple retrieves some of your search data for analysis to improve searches. This info can include (but is not limited to) Safari and Spotlight searches, and text and audio data sent to Siri for queries.It may or may not also include contextual data Spotlight has gathered from storage volumes connected to your Mac. Continue Reading on AppleInsider | Discuss on our Forums03:31 amApple Vision Pro, iPhone SE 4, & smaller announcements in coming days
Apple's 2025 is about to get busy with impending product launches, and new leaked info suggests some news big and small will be shared over the next week, which culminates in the iPhone SE 4 launch.Apple Vision Pro announcement coming, but no mention of iPadsThings have been quiet product-wise for Apple in 2025 so far, but the predicted busy start of the year has been set in motion by the Powerbeats Pro 2 release on Tuesday. The iPhone SE 4 could be revealed any day now, and the M4 MacBook Air is still expected in the coming weeks.According to a social media post from Bloomberg's Mark Gurman, Apple is preparing a few impending announcements. The iPhone SE 4 is still on track to be announced by February 21, but that's not all that's coming between now and then. Rumor Score: 🤯 Likely Continue Reading on AppleInsider | Discuss on our Forums03:17 amApple product announcements run tomorrow through next few weeks
It sounds like a variety of new Apple products are preparing to launch. That’s according to Bloomberg‘s Mark Gurman, who has shared more details tonight about what to expect and when. more…02:38 amWhatsApp will let users link social media accounts to their profile
Meta has been exploring a new feature in WhatsApp that will soon let users link their social media accounts to their profile in the messaging app. While a similar feature is already available for business accounts, this option under development is aimed at regular accounts. more…12:14 amApple now lets you transfer purchases from one Apple Account to another
Apple has made it possible for users to move their purchased content, such as apps and music, from one Apple Account to a different one of their choosing. Here's how it works.Purchases can now be migrated from one Apple Account to anotherThe change was revealed on Tuesday through a support document on the Apple website, which details the exact procedures and requirements for transferring purchases between Apple Accounts. Though the iPhone maker already lets users share purchases via Family Sharing, where all family members have access to apps, books, and movies that individual family members buy, Apple's latest purchase migration feature has an entirely different purpose.According to the company's support document, the purchase transfer feature is intended for users who use two Apple Accounts for different features on their device — a primary account for iCloud and its associated functionality, and a secondary one for the App Store and media purchases. Continue Reading on AppleInsider | Discuss on our ForumsTuesday February 1111:48 pmThese are Apple’s plans for future AirPods models after Powerbeats Pro 2
Apple and Beats on Tuesday AirPods. more…11:30 pmApple now lets users migrate their purchases between Apple Accounts
Apple on Tuesday announced a quiet but important update when it comes to the Apple Account. As of today, the company now allows users to migrate their purchases between different Apple Accounts so that people who have two accounts can consolidate them. more…11:13 pmAI in 2025: Generative Tech, Robots, and Emerging Risks
Humanoid AI, generative tech, and automation will reshape business, health care, and cybersecurity in 2025, bringing new opportunities -- and risks -- as AI’s role expands. The post appeared first on TechNewsWorld.10:42 pmApple Maps adopts new ‘Gulf of America’ name
Apple is updating the name to "Gulf of America" in its Maps app, in response to an executive order signed by U.S. President Donald Trump… The post appeared first on MacDailyNews.10:33 pmModern CSV 2.2
Adds print and PDF export capabilities to the CSV manipulation app. ( Free/$39/$59, free update 27.1 MB, macOS 10.11+)10:13 pmApple Maps renames Gulf of Mexico to Gulf of America after official database update
The Gulf of Mexico is now the Gulf of America on Apple Maps for users in the United States after a mapping database update and further criticism from Republican lawmakers.Apple Maps slowly being updated with Gulf of Mexico name changeIt appeared that Apple would take a half-step in renaming the Gulf of Mexico by showing Gulf of America when users searched for the term, but that wasn't enough. After the official database run by the U.S. Board on Geographic Names (BGN) finally updated with the new name, Apple is changing the name to satisfy the Republican lawmakers.According to a report by Bloomberg on Tuesday afternoon, Apple will make the change for all Apple Maps users around the globe. It's not yet known what form that update will take. Continue Reading on AppleInsider | Discuss on our Forums09:13 pmApple Maps now uses ‘Gulf of America’ name in US, will roll out globally soon
Yesterday, Google Maps updated the Gulf of Mexico’s name for US users to read ‘Gulf of America’ instead. Now, it seems that Apple Maps is quickly following suit. more…09:05 pmDwarf 3 Smart Telescope review: a compact, iPhone-connected night sky guide
Amateur astronomers and beginners will find the Dwarf 3 Smart Telescope useful for capturing shots of the night sky with the help of an iPhone, and get decent results very quickly.Dwarf 3 Smart TelescopeLike photography and many other hobbies, astronomy can require both resources and knowledge. To understand what's in the night sky, you have to know what you're looking at, and where you should look in the first place.The other half of the equation is the accumulation of gear. For astronomers wanting to photograph the night's sky, buying a telescope and a camera to attach to it can get pretty expensive pretty quickly. Continue Reading on AppleInsider | Discuss on our Forums