Tag: 01301300

Apple’s 1984 remains benchmark

Apple’s famous “1984” commercial is referenced in an interesting Wall Street Journal [paid subscription required] article that examines Super Bowl advertising. The spot is also the first of five ads that are referenced as being among the greatest of all-time. Others include Master Lock’s “Sharpshooter,” Pepsi’s “Apartment 10-G” that starred Michael J. Fox, McDonald’s “Showdown” featuring Larry Bird and Michael Jordan, and EDS’ “Cat Herders” spot from 2000.

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Maine governor defends iBook plan

Maine Governor Angus King today shot back at critics of his US$25 million plan to supply all seventh and eight grade students in the state with Apple iBooks in the Lewiston Sun Journal. King said that cancelling the plan now would be “incredibly short-sighted” and an embarrassment to the state after receiving positive national attention. The plan has been under intense scrutiny as the state faces a multi-million dollar budget shortfall. Read More

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