Apple tests history with iMac increases
Along with public perception, Apple’s recent iMac price hike could be setting the company up for a challenge with history. According to Wall Street Journal reporter Jim Carlton in his best-seller, Apple: The Inside Story of Intrigue, Egomania and Business Blunders, a similar Mac price increase of up to 29 percent in 1988 ended up slashing Apple’s profit margins from 51 percent to 48 percent.
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