Apple caters to platform switchers
C|net has published an article that takes a look at Apple’s attempts to lure Windows users—especially those who were former Mac users—to the Mac. “There are lots of Windows users who used to own a Mac. We’re starting to see a combination of things getting those customers interested in our platform again,” Apple VP of worldwide marketing Phil Schiller said. Apple is banking on Mac OS X, its digital hub concept, proprietary and Mac-first solutions, and stylish hardware to bring new customers to the platform.
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