Apple wins Brandcameo Award for product placement
Apple has been given the Lifetime achievement Award for product placement in Brandchannel’s 2004 Brandcameo Awards. “For almost 20 years Apple computers have been prominently featured in our films, if not our lives. Apple’s placement across genres, from serious dramas to children’s and tween films assures the brand a target audience of not just those who influence mom and dad’s purchasing habits, but mom and dad themselves.
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