Creative CEO unimpressed with iPod shuffle
The industry is abuzz with positive reaction to Apple’s newly announced iPod shuffle, the company’s low-cost, Flash-based digital music player. In an interview on Channel NewsAsia about its future plans for MP3 players, Creative CEO Sim Wong Hoo says he is not at all impressed by Apple’s latest iPod offering. “Actually, to me it’s a big let-down: we’re expecting a good fight but they’re coming out with something that’s five generations older,” says Hoo.
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